The beloved city of New Orleans turned 300 years old and with that many years under its belt there are plenty of stories to be told by its residents and those who traveled there to experience all the city has to offer. 360i created a campaign to bring awareness to the city history with a campaign called "One Time in New Orleans."
To capture memorable stories of New Orleans by fabricating two unique state-of-the-art story booths, one placed as a permanent fixture at the city’s airport and the other, a mobile unit that will be traveling around the cities and stopping at festivals in the 2019.
Overall challenges consisted of balancing the installation's guest capacity and quality as well as logistical hurdle from resources, automation, airport regulations, size restrictions and structure limits.
We created an intelligent storytelling booth for the New Orleans Tourism Marketing Corporation in a shipping container. Inside, storytellers are recorded while IBM Watson (AI) is used to analyze what they are saying and decide what to project on and behind the story teller. The raw video is automatically edited together and posted on the NOTMC website.
Ran a team workshop to gather user and business goals allowing to create assumptions of the experience. This assisted in creating a rough outline of the experience sections users would be interacting with (Entry, Gallery, Pre-flight, Core, & Post).
From the insights of the workshop, it became apparent the most difficult challenges of the experience would be the entry, pre-flight, and core. The 'entry' would have some logistical hurdles with the guest flow and education of the experience. The 'pre-flight' challenge would need to address the guest personalization of the story-telling and automation. 'Core's' central obstacle would be automation, education, and timing.
Evaluated requirements to create a golden path of the experience. Documenting guest, staff and technology actions and decisions.
The initial golden path illustrated first a registration zone followed by exploration zones for guest to spend time while they wait for their turn. Followed by check-in then pre-flight and into the core experience then into the post for review and consent of footage.
After a reviewing of the flow, it was determined that the production budget would not allow for 3 working event ambassadors to assist with the register, pre-flight, and post across the multiple US events. So the flow would need to be designed with automation in mind.
We had to design registration and cue-up system to allow guest to sign-up at the entrance, self start the story-telling experience and exit without staff assistance.
