Leading the development of a new division at TEAM to design and launch Intreego.ai, an AI-powered service product for the bar and spirits industry. Intreego.ai is a dual-platform that generates bar menus through AI, leveraging data to provide insights for suppliers and brands on optimal advertising opportunities.

• Directed the product vision, roadmap, and go-to-market strategy, incorporating a multi-level revenue model.
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• Led the design and development of a creator and ad platform, delivering the initial product with a team of six in under six months.

Led strategic partnerships across sectors to drive business through Digital Business Transformation (DBT). Collaborated extensively with Product, Engineering, and Research teams to create systematic, data-driven design solutions supporting B2B and B2C product growth while leading my own team in multiple client verticals.
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• Expanded Southern Glazers Wines & Spirits account from $4.2M to $11.6M by building and leading a design team that partnered directly with client vertical leaders.

Focused on education and coaching to stakeholders and squad members in agile methodology while researching, strategizing, designing, and supporting the delivery of features for the Business Aviation portal for World Fuel in a strategic partnership for to help with digital business transformation.

• Drove account growth to $23M by implementing a vertical pod approach and integrating a design system within an enterprise-scale SAFe Agile framework.

Researched, designed, and presented solutions to complex challenges for the Linksys WiFi management app across web,iOS and Android platforms and multiple routers/mesh-network SKUs. Developed prototypes and usability research through on-site interviews and partnership discussions to identify user requirements and translated them into intuitive solutions, enhancing the customer’s digital experience.

• Led company’s first subscription product, a partnership with Japanese cybersecurity giant Trend Micro.

• Helped maintain Linksys brand Net Promoter Score at 45 and app store rating at 4.8 stars.

Designed web applications enabling rapid access to complex post-production data. Completed usability research to identify user requirements and translated the information into intuitive and easily accessible digital experiences. Managed project lifecycle to ensure on-time delivery in line with business and technical needs. Mentored and managed user experience designers, driving performance and growth.

• Collaborated with diverse stakeholders, product owners, engineers, clients, and executive leaders to manage and execute major proprietary software projects valued at up to $45M for internal and external studio operations.

Led and managed all digital design projects to include conceptualization, strategy, and final implementation across web, mobile, app, and live platforms. Established presentations for stakeholders to pitch ideas, illustrate challenges, and gain buy-in. Facilitated team brainstorming sessions to introduce and discuss new ideas, technologies, and processes. Maintained workplace culture with major emphasis on knowledge sharing and continuous learning.

• Led the execution of NBC’s E! Online Big Data initiative, establishing a blueprint for future projects across the organization.
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• Drove team growth from 5 to 15 personnel by leading effective product launches.

• Redesigned article pages by creating a new CMS structure for editing and publishing.

• Created the first multi-live screen experience for the Red Carpet events at Emmys and Oscars.